A Guide to Performance Based Advertising for Jobs

A Guide to Performance Based Advertising for Jobs Ever wanted a form of advertising where you dont have to pay upfront? What if you are not guaranteed certain results and end up paying way too much? FEAR NOT. Introducing performance based advertising, where you end up paying based on the results you achieve. This is more effective because you know if what you are putting out is attracting job seekers or not. What exactly is performance based advertising, how does it work and what are the statistics? Recruiters give us the answers: How does it work? You ONLY pay a fee when a job seeker has actually viewed or applied to your job. There are 2 performance based pricing models. One being Pay Per Click = charged for each click your job receives. The other being Pay Per Apply = charged for each applicant your job receives. Key Players Indeed Zip Alerts Jobs 2 Careers Simply Hired Diversity Jobs Career Jet Key Metrics It is important to understand the metrics and language used in performance based advertising: Bid: The amount you agree to pay for each click to a given job post. Clicks/Views: The number of people who click on  a link to your job. Spend: The amount of money you  pay based on the number of clicks or applies your job receives. Applications: The number of people who apply to a given job (submit the required information). Cost Per Click (CPC): The cost of getting one person to click on one of your jobs. [Calculation: (Spend on a given job) / Clicks = CPC] Conversion Rate:  The percentage of people who click on your jobs that complete an application. [Calculation: Applications/ Clicks = CR%] Cost Per Hire: The cost of hiring one person for your job opening [Calculation: Spend (on a given job) / Hires = CPH] Read more about metrics and how performance based advertising works below by Recruitics:

In Transition So Whats Your Brand - Personal Branding Blog - Stand Out In Your Career

In Transition So What’s Your Brand - Personal Branding Blog - Stand Out In Your Career More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd. Branding is not about what you like but about what employers like. Your branding statementâ€"whether in writing, on the Internet, or spoken via your elevator pitch should have the triple purposes of gaining credibility, arousing curiosity, and increasing your likability factor. And your work toward those goals will not be in vain, because 90 percent of employers check out candidates prior to making initial searches via, say, LinkedIn, Spokeo, or ZoomInfo. Nowadays, employers use Google when searching for prospects. Research shows that 29% of people use two words when searching, 28% use three words, 17% use four words, and only 11% use one word. This means that your résumé or any other information about you should be rich with nouns and phrases. This advice is different from what we were told in the past: that résumés should have lots of action verbs. In fact, a combination of both is best. Yes, certainly computers are looking for keywords, but when people actually read about you, they want to see both action and accomplishments. A recent study found that 90% of people search on the first three pages of search engine results and that 62% search only on the first page. Good branding work rewards candidates by resulting in a high ranking on Google searches. To find out what’s out there in cyberspace, here are the most common social media search engines: www.socialmention.com www.twittersearch.com www.whostalkin.com Setting it up is a bit time-consuming, but you might be surprised at the information available about you and that you didn’t have a clue about. One of the best ways to find out what people are saying about you is to monitor your reputation via www.google.com/alerts. It’s very important to communicate properly, for this is how people judge you. And there are certain words and phrases you should avoid because they’re overused and most often meaningless. Here are a few examples: Extensive experience Motivated Dynamic Team player Problem solver Innovative Results oriented Proven track record Fast paced Entrepreneurial These days 90% of recruiters check LinkedIn. Therefore it makes good sense for you to improve as best as possible the information on your LinkedIn page. Here are a few simple ideas: Increase the number of recommendations. Ask questions and provide answers. Update your status periodically. Inform your connections about projects you’re working on. Connect with your Twitter account. Share links to articles of interest. Import e-mail addresses from Gmail, Yahoo! Mail, Hotmail, and Outlook. Connect with ex-colleagues: people on LinkedIn from companies you worked with before. Connect with people you met in person via networking events and whose business cards you collected. As you can see, branding yourself is of utmost importance. Otherwise, you stay hidden from those you really want to see you.

Seth Godins Five Contributors

Seth Godin’s Five Contributors Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'EBKOS8_KQitxhPHych366w',sig:'cESDm_DTeRG7POJVVqCDEshfr0m3HyL053UaR7PZM4g=',w:'573px',h:'301px',items:'697387625',caption: false ,tld:'com',is360: false })}); Seth Godin invests a lot of thought into what makes a workplace great. He recently posted a piece on what he considers to be five essential roles on a team. He writes: “Each one matters, each is intentional, each comes with effort, preparation and reward.” He goes on to say: “Im not describing job titles, Im describing a posture. When you decide what to do next, that decision reveals your sense of whats the next best contribution you can make.” Here are Seth Godin’s Five Contributions. Which one describes the work you’re best suited to do? Leader: The pathfinder, able to get from here to there, to connect in service of a goal. Setting an agenda, working in the dark, going new places and tackling unknowable obstacles. Manager: Leveraging the work of others, coordinating and completing, with a focus on taking responsibility. The leader can set an agenda, the manager makes the countless decisions to ensure it  gets completed. Its been done before, but you can do it better. Salesperson: Turning a maybe into a yes, enrolling prospects in the long-term journey of value creation. Craftsperson: Using hands or a keyboard to do unique work that others cant (or wont). Contributor: Showing up and doing what youre asked to do, keeping promises made on your behalf. Some people may believe that these contributions come from innate qualities  â€" you are what you are from the moment you determine what your work will be. But there’s also a pattern of natural progression for someone new to their role or their team. You start out as a contributor. Watching, learning, filling in the gaps where the team needs a steady and reliable volunteer. You gain experience, both through your successes and your mistakes, and you learn how valuable â€" and rare â€" reliability is. As you gain a skill, you become a craftsperson. You find your niche. Your years of deliberate practice pay off, and you become valued for the work you do (in addition to showing up, being fully present, and keeping promises.) Next, you develop a true passion for the mission or the work, and you serve in the role of salesperson. There are two kinds of salespersons: the one who can sell anything, and the one who can only sell what she truly believes. If you’re not a true believer, you probably move from this contribution quickly. As you learn what it takes to make a project successful, you move into a manager role, organizing contributors and craftspeople. Eventually, you have the opportunity to become a leader. Where are you today? Are you contributing at your highest level?

Things All Hopeful Expatriate Employees Should Consider

Things All Hopeful Expatriate Employees Should Consider An expatriate is defined as someone who lives outside their native country. There is no denying we live in a connected, global economy where anyone can work with anyone from anywhere. New global technology communities have lead to the growth of expatriate employees, who travel abroad to experience expat life working in a new country.Before becoming an expatriate employee, there are still things you need to know before picking up and leaving your country for a new job. Make sure you plan for the following to have an easy going expat life.Have Your Paperwork in OrderPassports are essential for expatriate employees to travel internationally. Renew your passport and/or make sure you have a brand new one. The last thing you need is to be an expatriate who gets stopped at an airport by immigration BEFORE you arrive at your location. This US Government website is very helpful at explaining how to apply and renew your passport.Try and Speak the Language of Your New CountryNo one can learn a language overnight, but there are great apps like Duolingo that make learning a language much easier.There are many expatriate employees in countries that have negative attitudes towards people who want to live in their countrybut cannot speak the language. Do some research and see if it will be a problem for you. Learning the local language will open up new doors for you.Have Money Saved in a Bank Account in Your Native CountryAs an expatriate, this money will be your emergency money just in case something happens to the money you make in your new country. Aside from possible security issues that may arise with ID theft in a new country with new banks, you also want to make sure you know how much money you would actually make back home. Try using this currency converter. Make Sure Your Country Plays Nice With Your New CountrySee if you have a job in one of the best countries for expats.Not all countries play nice with each other. If you have a passport stamp from a country that may be in conflict with the country you are supposed to work in, you may be denied entry into the very country you are supposed to working in!To give you a personal example, I once had difficulty entering Egypt because I had a stamp on my passport from Israel. Why? Well, I did not ask. It was best I did not. Immigration saw I had just made a mistake, gave me a stern warning, and let me go.Tip: If you are in that situation, you may want to apply for a 2nd passport. Here is a guide on how to do that and avoid any problems entering a country.Investigate Possible Health and Food IssuesWhen expatriate employees go to a new country, they all say the food tastes different and it does not always sit right in their stomachs. As an expatriate, you may encounter new diseases or bacteria that your body never built up an immunity to in the USA. This guide is excellent for researching what health warnings countries are currently experiencing.More so, remember that you are going to a new country that may not have the same level of healthcare you get normally. If you are on prescription medications, for example, make sure your new country carries it.Make sure you are able to get International Health Insurance, as well. Costs of healthcare vary from country to country and the last thing you want is to get violently ill in a country that has no idea how to treat you.Ask Your Company to Assign You an AmbassadorWhen expatriate employees are strangers in a strange land, they need someone familiar with the local cultures who enjoys teaching outsiders about all the things to be careful of or how to interpret local cultures. As an expatriate, it will serve you to be a student of their culture.I had created several ambassador programs working for international companies over the last 15 years. Some fun things I still remember being told from visits to Denmark, Colombia, and Egypt:Colombia: You have to understand the way they tell you, “No”, because they do not like to use that word. Also, never slam a car door on a taxi. They see it as a sign you were unhappy with the ride. And don’t be fooled by the moderate temperature. The sun is really strong given the elevation of much of the country. Finally, learn Colombian Spanish. To the locals, that is the “real Spanish”. Denmark: The Law of Jante. This was explained to me as the reasons why people never brag in Denmark. Egypt: When shopping in a market, it is insulting if you do not haggle with merchants. Also, buy the meat with flies buzzing around it. If you do not see flies, it means the merchant sprayed it with bug spray. And, again, make sure your passport is clean of stamps from countries not viewed favorably.There is always something new and the world is a fascinating place. An ambassador can help you learn why people reacted a certain way to your behavior. You will learn some street-smarts for your new country, which makes assimilating much easier. It is also a good way to not accidentally cause an inte rnational incident.Have an Exit PlanHave a plan for what happens if the job does not work out. It happens in every job; you get started and suddenly realize neither the company or country is a great fit for you. Or something happens that demands you head back. Have that plan in place for the possibility you need to be on the next flight home.

Be More Productive - 6 Ways to Supercharge Your Day - CareerMetis.com

Be More Productive - 6 Ways to Supercharge Your Day 2) Kick It Old School SourceLooking to increase your productivity?Aren’t we all!Regardless of your position or what industry you’re in, most of us find ourselves consistently longing for more hours in the day.evalBut the truth is we all have 1,440 minutes each day; it’s how you use them that counts. While productivity ultimately comes down to your own personal situation, work routine, and habits, there’s a lot that we can learn from other people who have been there and done that.If you’d like to supercharge your day and set yourself up for success, then it’s worth taking a leaf out of other successful people’s books and learning from what science says about energy, health, and stress.Being productive isn’t something that can happen overnight, it takes practice and work to get into a routine that’ll benefit you and allow you to have a supercharged day, but by setting some clear-cut goals, and working towards them, you’ll be able to develop routines and habits that’ll help you to opera te at your very best.With this in mind let’s take a look at 6 ways that you can supercharge your day.1) Tailor Your Morning RoutineYour morning routine is the foundation of your day, and in many ways, will make or break your day’s success.Successful people know this, and by and large, most practice a consistent morning routine. While the routine itself will vary from person to person, successful people usually tailor their routines in a way that will help to set them up for the long day ahead.evalHere’s a look at some ways that you can supercharge your morning.Sourcea) Drink WaterevalOne of the very first things you should do in the morning is rehydrating yourself. While you may be tempted to grab a coffee right away, studies have shownthat rehydrating first thing has numerous benefits; some of which include boosting your metabolism and flushing out toxins.Water also increases the oxygen that the brain receives, resulting in more alertness and energy.b) Eat a Healthy Breakfast Eating a healthy and nutrient-dense breakfast is another important part of a good morning routine. While most people gravitate towards something light or sweet first thing, consider eating a wholesome and healthy breakfast to give your brain and body the nutrients it needs to help you perform at your best.evalEggs, whole-grain toast, nuts, and even avocados are all healthy options that can help to keep you going, and prevent your blood sugar from getting too high, and then crashing.c) Exercise You don’t have to get in an hour-long workout; even fitting in some light exercise is a great way to start the morning. A 20-minute jog or even a brisk walk can help like nothing else.Not only will you be getting exercise, but the fresh air will also help wake you up and jumpstart your brain for a more productive day.2) Kick It Old SchoolWhile old school tends to get overlooked in favor of new and modern, sometimes, the old ways are the best ones. When it comes to being productive, jotting d own your tasks and scheduling things out can help to jumpstart your day.Whether you use pen and paper as they did in the days of yore, or a newfangled app like Google Calendaror Calendly, making a list and scheduling out your day can help you to be prepared, and more productive.Sourcea) Make a List Lists never go out of fashion. Not only will a visual reminder help keep you on track, but it will also give you something to aim for, a short-term goal for the day.Writing everything down will also help relieve your mind from the useless thoughts that are holding up production.b) Schedule Your Day evalNext, it’s important to take a few minutes to schedule out your day, taking into account the things on your to-do-list as well as daily tasks that need to be accomplished. Plan the day out to give yourself a guide to where the day should go.Most people find it helpful to break up their day into time blocks and assign different tasks to different sections of the day.evalFor example, you mi ght choose to schedule your pressing and most challenging tasks for a time that you’re most productive, while you could have a segment of time for checking and responding to emails, or taking phone calls, during a half-hour segment in the late morning and again in the afternoon.The important thing is to find a routine that works for you. As they say, “Control your day, don’t let it control you.”3) Get Ready MentallyYou wouldn’t think about skipping your routine to get yourself physically ready, so why should you start your day without being mentally ready?By preparing yourself for what’s in store, you’ll be better equipped to handle everything the day throws your way.a) Visualize Your DayEver tried visualization? Visualizing your day can be one of the best ways to get things off on the right track. According to Charles Duhigg, author, journalist, and Pulitzer Prize-winning reporter, visualization is about, “Telling ourselves stories about what we expect to occur.”e valDuhigg has found that spending 10 minutes visualizing what his day is going to be like helps to sharpen his focus.Envisioning everything that you want to accomplish, and thinking about how you’re going to accomplish them can help things go smoothly and productively.b) Revisit Your GoalsAnother great way to get yourself mentally prepared for the day ahead is to revisit your big-picture goals, or if you own your own business, your company’s mission statement.Reviewing your vision can remind you of what you are building and where you’re going, both now and for the future.4) Take Advantage of Your Lunch BreakYour lunch break can be for more than just fueling your body, but you might also consider also using this time to be productive in other ways as well. Consider sneaking in a workout, spending time in nature, or going for a walk; all great ways to improve your afternoon productivity.5) Take Advantage of Tech and ToolsNo, this doesn’t mean playing games on your phone or get ting lost scrolling through your Facebook feed, it does mean finding and utilizing helpful tools that can help you to perform as efficiently as possible.For a team leader or manager, this might include looking for tools for workforce management, team communication, or project management; while if you’re a sole proprietor or a startup founder you could take advantage of accounting software, goal-settingapps, or Google’s G Suite; an all-in-one website and email management solution.6) Leave on TimeFinally, remember: busyness doesn’t always equal productivity. According to one studyby The Economist, countries that put in more hours at work are less productive.This is often true on an individual level as well. While you might have to work late sometimes, or occasionally go in early to ensure that a major project’s finished before the deadline, it’s important to make finding a work-life balance a top priority.There will always be more work to do and more hours to put in, but hav ing a set schedule, and arriving and leaving on time, can help you to work more productivelyduring the hours that you’re at work.In the end, the best way to supercharge your day is by looking to create a routine that’s best for you.It’ll take some time as well as trial and error to discover what works for you, and what doesn’t â€"but soon you’ll find a routine: one that justworks and helpsyou to be as productive and efficient as possible.

Are You Getting In The Way Of Your Own Productivity

Are You Getting In The Way Of Your Own Productivity Whether you’re a self employed freelancer, a subcontractor working remotely, or the CEO of your very own thriving enterprise, you likely wage a constant battle for productivity. The digital era has been kind to you, giving you an opportunity to empower yourself by shrugging off the yoke of your old job and making a living doing something that you’re truly passionate about… But those very same opportunities that empowered you also empowered legions of competitors who would happily take the customers, clients and capital that are your livelihood if you give them the opportunity. As such, we all face a daily struggle to remain as productive and time efficient as possible… And yet we can find ourselves getting in the way of our own productivity and undermining our own not inconsiderable efforts. If you’re concerned about your productivity or want to ensure that your operation is running as efficiently as possible, it behoves you to ask yourself some of these searching questions. The answers may be difficult but they will most certainly guide you to bettering your business Have you had the same IT infrastructure for years? The right tool to get the job done today may not be the best tool for the job tomorrow. And when all you have is a hammer, everything starts to look like a nail. If you run a business, your IT infrastructure should be in a near constant state of evolution. It should be as intuitive as possible to allow new employees to get productive quickly and it should be agile enough to pre-empt the needs of tomorrow as well as today. It should be scalable to grow with your business and meet its changing needs. This can be tricky to achieve on your own which is why outsourcing your IT to a company like www.charlesit.com  is advisable especially to nascent startups. Productivity is so much easier to maintain with the right tools. Do you lie to yourself daily about your personal productivity? It’s easy to delude yourself when you run your own business. Let’s face it, your employees know which side their bread’s buttered on so they’re unlikely to take you to task on behaviors that might be counterproductive or even self delusional. Answer yourself honestly… Do you tell yourself little lies about your productivity. Do you tell yourself that tweeting, sending emails or checking Facebook for mentions is work? Do you tell yourself that you’re a great multitasker,no matter how much the evidence shows us that multitaskers are never as productive as single taskers? Only by shaking off these comfortable lies can we truly harness our productivity. Is every deadline a race to the finish? Deadlines, whether self-imposed or mandated by clients are an important part of the structure by which freelancers and small businesses live. But if every deadline is a race for the finish in which the end result just barely scrapes in on time, this can point to systemic flaws in your processes. If you don’t take steps now to revisit your processes and identify ways to make them more efficient, you’ll always keep feeling the gut punch of anxiety that comes with every looming deadline.

Quoted in ABCnews.com and Forbes.com -

Quoted in ABCnews.com and Forbes.com - Its always a lot of fun to speak to serve as an expert source for reporters. I find it inspiring as a coach to talk to someone who writes for the mainstream media; its an opportunity to share good advice with a new audience. This week, I was honored to be interviewed for two great outlets: Forbes.com and ABCnews.com. Here are links to the articles: ABC News.com Furloughs: The Vacation You Never Wanted Michelle Goodman reports on what some careerists are doing with their unpaid, unexpected time off. My advice keep an eye on the future and use some of your time to plan for your career! Forbes.com Twitter to Find a Job Tara Weiss reports about one of my favorite subjects! Twitter is a terrific tool for job seekers. Tara gives a good overview of how to get started using Twitter. Want job search advice specific to your situation? Contact me! photo by djfoobarmatt